Free of Parabens, Phthalates, Formaldehydes, Sulfates & Silicones Cruelty-Free

All Day Firming Serum

Plumper, firmer skin you can see & feel
$23.00

This concentrated, fast-absorbing daily serum quickly nourishes skin and improves visible signs of aging and damage to rejuvenate the complexion for a glowing, youthful appearance.

1.01 fl.oz./30 ml

  • • All Skin Types
  • • Cruelty-Free
  • • Firming Support
  • • Lightweight Non-Sticky Formula
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Key Benefits

• Deeply nourishes without heaviness
• Visibly plumps skin and softens the look of fine lines and wrinkles
• Targets uneven skin tone & dullness
• Eases visible redness and irritability
• Helps restore skin’s natural barrier and microbiome balance

How To Use

(AM and PM) Start with clean, dry skin, following toner
Gently massage 3-5 drops onto face, neck, and chest
Allow to absorb fully
Follow with moisturizer and SPF (in the AM)

Ingredient List

Water/Aqua/Eau, Propanediol, Diethoxyethyl Succinate, Glycerin, 1,2-Hexanediol, Niacinamide, Hydrolyzed Collagen, Palmitoyl Tripeptide-5, Hexapeptide-2, Octapeptide-7, Hyaluronic Acid, Sodium Hyaluronate, Citrullus Lanatus (Watermelon) Fruit Extract, Lycium Barbarum Fruit Extract, Squalane, Adenosine, Sodium Phytate, Sodium Hyaluronate Crosspolymer, Potassium Hyaluronate, Hydroxypropyltrimonium Hyaluronate, Hydrolyzed Sodium Hyaluronate, Sodium Acetylated Hyaluronate, Hydrolyzed Hyaluronic Acid, Leuconostoc/Radish Root Ferment Filtrate, Cocos Nucifera (Coconut) Liquid Endosperm, Aloe Barbadensis Leaf Juice, Betaine, Tocopherol, Polyglyceryl-10 Laurate, Ethylhexylglycerin, Xanthan Gum, Butylene Glycol, Pentylene Glycol, Fragrance/Parfum

More details Right

After 1 Week of Use

97%
agreed their skin felt more moisturized & refreshed
93%
agreed their skin achieved a more youthful appearance
90%
agreed their skin looked and felt plumper, firmer, and more youthful overall

*Based on a 29-subject consumer perception study of participants, ages 18 - 65+, after 7 days of application.

Frequently Asked Questions

Is this good for sensitive skin?

Yes, in fact, all of our products are formulated with restorative, skin-recognizable ingredients to help calm, soothe & support all skin types. However, we always recommend checking with your dermatologist or medical professional before incorporating any new products into your routine if sensitivity or allergies are of concern.

Will a water-based serum be hydrating enough for dry skin types?

Yes, the concentrated formula is powered by deeply nourishing peptides, hydrolyzed collagen, multiple forms of hyaluronic acid, and a Smart Delivery Science that allows the active ingredients to moisturize multiple skin layers—not just the surface for superior, long-lasting results. Just be sure to follow with All Day Cream and SPF (AM) or Lights Out Cream to lock it in.

I have oily skin; do I still need a moisturizer after using this?

We believe moisturizing is essential regardless of skin type. Often, oiliness is your skin telling you it needs moisture and is producing more to replenish itself. Try mixing a few drops of serum into a small amount of All Day Cream for an ultra-light cocktail that won’t feel heavy on skin. However, we always recommend checking with your dermatologist or medical professional if concerned.

Where does this fit in my routine?

A general best practice is to apply your skincare from “thinnest to thickest” post-cleanse: toner, serum, moisturizer, and finally facial oil. Just make sure the last step in your AM routine is always SPF.