Our Ethos

At Karuna, we are committed to creating clean, effective skincare solutions that find the perfect balance between wellness-driven, historically proven ingredients found in Traditional Chinese Medicine (TCM) and modern technology.


TCM is rooted in the belief that healthy well-being requires a unique balance of yin and yang and the energy flow within our bodies. When thrown off balance, our skin is the first indicator of distress with pronounced signs of aging, loss of vitality, and increased inflammatory response.

Each Karuna formulation features a carefully selected group of TCM ingredients designed to enhance cleansing, moisturizing or treatment benefits.

Goji Berry

Goji berries, known as Gou Qi Zi in TCM, have been incorporated into tonics for over 2,000 years. Traditionally used to strengthen the body's yin and improve eyesight, they’ve recently been used to support immune function and promote healthy aging.

Centella Asiatica

Centella Asiatica (Gotu Kola), has been used in TCM for over 2,000 years to promote balance and support wound healing, and boasts modern research on its potential anti-inflammatory and skin health benefits.

Snow Mushroom

Snow mushroom, known as Yin Er in TCM, is an ingredient with a history stretching back centuries. Traditionally used for its hydrating and lung-nourishing properties, modern research has shown great potential benefits for improving overall skin health and immune function.

Chinese Licorice Root

Used for millennia, Chinese licorice root (Gan Cao in TCM) boasts a rich history and is revered for its harmonizing properties and ability to soothe irritation. Modern research has shown its potential benefits for digestion, inflammation and skin brightening support.

Our clean promise

At Karuna, it is our belief that the key to achieving true skin balance lies in the balance of the formulas themselves.

We focus on a unique combination of wellness-driven ingredients used throughout history and modern clinical actives, whie consciously eliminating unnecessary ingredients that do not directly benefit the health and appearance of skin like parabens, phthalates and sulfates.

Karuna is proudly Cruelty-Free and follows EU Cosmetic Regulations by eliminating 1,400+ questionable ingredients from our formulas.

Our Commitment to Sustainability

As an ongoing commitment to environmental betterment, we are constantly exploring additional avenues for fostering positive impacts. This dedication remains an integral part of our growth, motivating us to identify and incorporate opportunities for meaningful contributions. Currently, we have taken steps toward are goals in the following areas:

Though we have a long way to go, it’s our primary goal to continue increasing sustainability efforts as the brand evolves to bring you the best, compassionately conscious skincare products possible.