Our Story

Beautiful Skin is a Balancing Act

Our mission is simple.

Taking a compassionate approach to bring your skin back to its most youthful, balanced state.

Our Brand Pillars

✺ COMBINING WELLNESS WITH MODERN SCIENCE

We create formulas that not only respect centuries of tradition but also align with contemporary standards for optimal skin balance.

✺ NOT COMPROMISING AFFORDABILITY FOR EFFECTIVENESS

We create formulas that not only respect centuries of tradition but also align with contemporary standards for optimal skin balance.

✺ FORMULATED FOR ALL

Inclusivity is a top priority for us as compromised skin barriers and aging concerns impact everyone. Our products cater to all skin types, tones, and concerns, ensuring a collection of comprehensive solutions for all.

✺ A COMPASSIONATELY CONSCIOUS APPROACH

Our philosophy entails a conscious approach in our formulas, sourcing, interactions, and social endeavors. We emphasize self-care, recognizing that feeling good is synonymous with looking good.

OUR EVOLUTION

Linda wang

A MESSAGE FROM LINDA

As a child, I struggled with my skin - eczema, rashes, allergy-related symptoms, you name it. At one point during a particularly bad flare-up, a doctor prescribed me an ointment and told me to “wrap the rash with plastic wrap to push the medicine deeper.” Little did I know this was my first sheet mask experience.

While on a trip back to Taiwan In 2007, I discovered these revolutionary sheet masks and was instantly reminded of how similar the technique was to that childhood remedy, and the idea for Karuna was born! The name “Karuna” is a direct translation for “compassion” in Sanskrit - something I felt with my first sheet mask experience and something I want every one of our customers to feel each time they use one of our products.

Today the brand has grown to offer daily skincare essentials in addition to our targeted masking solutions, but my philosophy has still remained the same: skincare should be effective, affordable and rooted in tradition.

"We could all use a little more compassion in our lives - especially with each other and towards our skin."

- Linda Wang, Founder