And the importance of keeping them happy!


You might have heard the expression “the eyes are the window to the soul” and while the interpretation make change depending on who you ask, one expression doesn’t: take care of your under eyes.

Dark circles, puffiness, crow’s feet…. These are all concerns that affect the eye areas and while there’s no magical cure that will eliminate them completely, there are a few key preventative and off-setting measures you can start incorporating into your routine today. But first, let’s review what some of these concerns actually are:

Dark Circles

Just like it sounds: visible discoloration under and even around the eye area. Factors like poor diet, genetics and circulation definitely play a large part in just how visible they appear. The skin underneath the eyes is very delicate and much thinner than the rest of the face making it even more susceptible to damage.  When you see a dark circle, you’re getting a glimpse into what’s going on underneath because the skin there is more “translucent” - additionally, as we age, the under eyes hollow out a bit more which causes light to reflect differently  - in effect, shadows that make darkness appear more prominent.


Similar to dark circles, some of the most common factors associated with puffiness (or “bags”) have to do with diet and lifestyle choices. Things like eating too much salt and even crying can lead to extra water retention in undereye areas while allergies and exposure to free radicals, smoking etc. trigger reactions like swelling. Did you know that not getting enough sleep affects puffiness too? If you’re not catching enough ZZZs it can cause collagen to break down - aka drooping/saggy under eyes.

Crow’s Feet 

If you’ve ever seen their “footprints” you’ll get it. These are fine lines, and sometimes even deeper set wrinkles that form under and around the eye area. Like many concerns, aging is the primary culprit since our skin doesn’t snap back as easily as well get older, especially when making facial expressions. For many of us, we’re most expressive in the eye area: smiling, laughing, squinting - when we’re younger those temporarily folds and curvatures go away but that’s not the case when we’re older. Oxidate stress, depleting collagen, and lifestyle choices heavily affect the appearance of Crow’s Feet.

We know, we know - it all sounds scary but we’re here to help you out! At Karuna, we believe incorporating 5 Easy Steps today can make a long-term impact: 

1. Keep them hydrated

Our skin cells need water to be at peak performance! Dehydration can weaken the skin’s natural barrier, make it more susceptible to damage, and cause current concerns to look way more visible. Make sure you’re drinking enough water during the day and apply products with ingredients like Hyaluronic Acid found in our Renewal+ Eye Masks.
2. Try some caffeine
And we don’t mean your morning coffee! Caffeine is a powerful antioxidant which automatically means it helps fend off environmental stressors that can worsen your undereye concerns. Even better though, it can help reduce the appearance of puffiness. The easiest way to incorporate Caffeine into your undereye routine is with our Wake Up Eye Cream - packed with Coffee Seed Extract.

3.Antioxidants are key

We mentioned it above but antioxidants are crucial when it comes to calming skin down and protecting it from all those nasty environmental elements. By incorporating antioxidants, you’re allowing your under eyes some time to relax, recover and look better than ever. Try our Kombucha Hydrogel Eye Masks to load up on antioxidant-rich ingredients like Kombucha and Centella Asiatica

4. Be consistent

This is key! In order to reap the rewards, you have to put in the work. The more consistent you are with your undereye routine, the faster you’ll see results and long-term benefits. If time is an issue for you, try partnering them with other activities like keeping an eye cream by your couch or wearing your eye masks on the drive to work.

    5. Get enough sleep

    Happy under eyes usually start from the inside out. While sleep may seem like a luxury these days, try to make it a priority - your skin with thank you later. 

    What are some of your tips for undereye care? Do you have a go-to Karuna product to keep them looking their best? Follow us on Instagram @karunaskin and tell us everything!

    Written by Ryan Nelson

    June 20, 2022 — Karuna Marketing

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