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ABOUT US

MISSION

Karuna means “compassion” in Sanskrit

Compassion inspires everything we do, from how we source ingredients through ethical and sustainable practices to making skincare a part of your self-care.

GIRL BOSS: LINDA WANG

Our founder, Linda Wang created Karuna to make skincare simple. As a child, Linda suffered from eczema. One doctor prescribed an ointment and instructed her to wrap the rash with plastic wrap to push the medicine deeper. Within a matter of days, the rash was gone! That was the "AH HAH" moment!

She traveled to Asia and came across sheet masks. Instantly she knew this technique could work in the same way. When she couldn’t find one she loved--she started to handpick ingredients that provided visible skin benefits for her own skincare line...And just like that, Karuna was born.

WHY KARUNA

  • Not All Masks are Created Equal - We make the most out of our ingredients to ensure they are on the top of the list to give your skin the maximum benefits. Don’t just apply, treat your skin with good ingredients.
  • Clean Pledge - We continue to create clean formulations with innovative technology. As the industry grows, so does our list of “free of” ingredients. Our products are free of: Parabens, Phthalates, Formaldehyde, Mineral and Castor oils and more.
  • Luxurious Experience - Our biodegradable, natural fibers are moisture magnets that retain 50% more moisture and lock the serum into the mask. Your skin gets all the benefits, with none of the product waste and repelling synthetic fibers!

BEAUTY COMPLEX

EVERY Karuna product features our Beauty Complex, a proprietary blend of hydrating, soothing, and antioxidant-rich ingredients to slow signs of aging, renew the skin and leave a youthful glow.


ALOE VERA

A potent antioxidant to heal, soothe and hydrate the skin. Works for all skin types including oily and acneic skin. Commonly used to treat burns, reduce inflammation and minimize scars

CHAMOMILE

Anti-inflammatory, anti-fungal, antibacterial and antiseptic properties. Contains essential oils, antioxidants and is hypoallergenic to help reduce skin irritation

HYALURONIC ACID

Reduce the visibility of fine lines and wrinkles. Retain moisture in your skin

PEPTIDES

Soothe and hydrate your skin with powerful anti-aging ingredients. Moisturizers include antioxidants and skin-restoring properties to visibly improve the health and appearance of your skin.

No matter which Karuna product you choose, you always get the full skin care benefits.

GIVING BACK

Donating to charity is an important part of our culture, and we play an active role in supporting non-profit organizations and charities in the United States and around the world.

We have proudly partnered with the following organizations in the past:

TOYS FOR TOTS LA

We recognize so many families have been unfortunately affected by this pandemic. Karuna is giving back by donating 30% of proceeds from our Kindness Kit to Toys for Tots. It’s the small gesture that can make a difference.  

STEPUP

In honor of women everywhere and celebrating International Women’s Day. We donated 10% of proceeds to StepUp: inspiring women to inspire girls.

BEAUTY BUS

By donating Karuna’s products, we support Beauty Bus, who delivers loving kindness and support to seriously ill patients and their caregivers through beauty services.

FRONTLINE HEALTHCARE WORKERS

Karuna and our sister brand Avatara donated products to doctors & nurses across the country as a small gesture to show our gratitude for keeping us safe during this global pandemic. 

FACE FORWARD INTERNATIONAL

We are honored to donate our products to Face Forward International, a non-profit organization that has provided over 500+ surgeries to over 200+ survivors of child trafficking and domestic violence.  

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