Behind Our Simply Sheer Daily Sunscreen SPF 40

A Chat with Our Founder, Linda Wang

Sit down with our founder, Linda, to learn more about the inspiration and innovation behind our game-changing broad-spectrum sunscreen for your face. From the initial idea to the final formula, discover how we created a good sunscreen for under makeup that’s nourishing yet lightweight.

Why SPF & Why Now?

"SPF is the #1 product that will keep your skin protected and protect you from aging fast.

I have oily skin and was having a hard time finding a SPF that wouldn't leave my makeup running by the early afternoon. This formula took many months in development so we can get the correct coverage, texture and feel. I'm so excited to finally share it with everyone!"

Why multiple formulas & a focus on color correction?

"SPF typically can leave skin looking shiny which enhances if someone has red or dull undertones.

I love that we have the Redness Corrector to decrease the look of red in the skin and also Glow Booster to enhance the look of healthy skin. Untinted is perfect for anyone who just wants a good SPF without the shine!"

What excites you most about these products?

"I LOVE the rub-down feel and how matte it goes on the skin but still leaves a touch of radiance.  It’s so light but also offers color correction which is perfect to use as a primer under makeup - especially if you're someone who suffers from redness or dullness concerns."

What was the process like formulating Karuna's first SPF?

"We went through way too many samples and developments.  Formulating SPF is very complex so we are definitely happy to get all the right things we want which is especially hard in mineral SPFs - especially when it comes to how it melts into the skin without residue or white cast - but we finally did it!"

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