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About Us

Mask on a Mission


Karuna is for beauty lovers who are looking to solve the most common skin concerns for face, eyes, hands, and feet.

Est. in 2009, Karuna was the first sheet mask brand to launch in the US. We believe everyone should experience professional grade products that provide total and effective skincare at home.

Over the years we've consistently added to and expanded our skincare offerings including daily essentials like cleansers, serums, and other treatments. Stay connected with us to be the first to know what's next!

What Makes Us Different


Karuna Skin products stand out in several ways.

First, all Karuna products feature our Beauty Complex, a proprietary blend of hydrating, soothing, and antioxidant-rich ingredients to slow signs of aging, renew the skin and leave a youthful glow.

Secondly, our sheet masks are produced with the highest quality, biodegradable, natural materials including wood pulp fibers and Japanese sheer cotton. Sheet mask fabric is essential to efficacy. Did you know natural fibers retain 50% more moisture and product than synthetic competitors?

Lastly, all products are formulated with the highest potency of active ingredients as well as our continued commitment to clean beauty to ensure you get the best, frustration-free skincare results.

Beauty Complex


Every single Karuna product features our exclusive Beauty Complex in addition to the ingredients that target your skin concerns.

The Beauty Complex features a blend of 6 ingredients:

Chinese Licorice: Licorice has been used throughout history in alternative medicine and skincare. Contains active antioxidants and skin soothing properties to reduce inflammation, redness, and diminish the appearance of discoloration

Aloe Vera: A potent antioxidant to heal, soothe and hydrate the skin. Works for all skin types including oily and acneic skin. Commonly used to treat burns, reduce inflammation and minimize scars

Chamomile: Anti-inflammatory, anti-fungal, antibacterial and antiseptic properties. Contains essential oils, antioxidants and is hypoallergenic to help reduce skin irritation

Hyaluronic Acid: Reduce the visibility of fine lines and wrinkles. Retain moisture in your skin

Peptides: Soothe and hydrate your skin with powerful anti-aging ingredients. Moisturizers include antioxidants and skin-restoring properties to visibly improve the health and appearance of your skin

Vitamin B: Helps treat rosacea, acne, eczema, dermatitis, hyperpigmentation, sun damaged, aging and dry skin. It’s a must have a vitamin for healthy, glowing, skin 

No matter which Karuna product you choose, you always get the full skin care benefits.

Girl Boss Linda Wang


Our founder, Linda Wang created Karuna to make skincare simple. As a child, Linda suffered from eczema. One doctor prescribed an ointment and instructed her to wrap the rash with plastic wrap to push the medicine deeper. Within a matter of days, the rash was gone! That was the "AH HAH" moment!

She traveled to Asia and came across sheet masks. Instantly she knew this technique could work in the same way. When she couldn’t find one she loved--she started to handpick ingredients that provided visible skin benefits for her own skincare line...And just like that, Karuna was born.

How Karuna Works


Karuna means “compassion” in Sanskrit. Donating to charity is an important part of our culture, and we play an active role in supporting non-profit organizations and charities in the United States and around the world.

We have proudly partnered with the following organizations in the past:

  • Beauty Bus Foundation to provide beauty products to the terminally ill. Armed with a fully-loaded beauty arsenal, the Beauty Bus Foundation instills dignity, hope, and happiness to everyone they touch
  • Causebox is a hand-curated monthly subscription box. Every product has a unique story and makes the world a better place. 
  • Thirst Project a non-profit organization whose goal is to bring safe drinking water to communities around the world.
  • Big Brothers, Big Sisters of America is a non-profit organization whose goal is to help all children reach their potential through professionally supported one-to-one relationships with volunteer mentors.

Let's be better together! Click here for more info.

Karuna Skin Care is Giving Back