Our Story

Beautiful Skin is a Balancing Act

Our mission is both simple & time-tested

Embrace the wellness-driven principles of Traditional Chinese Medicine (TCM) and enhance their skincare benefits with modern clinical science.

Our Brand Pillars

COMBINING WELLNESS WITH MODERN SCIENCE

We create formulas that not only respect centuries of tradition but also align with contemporary standards for optimal skin balance.

NOT COMPROMISING AFFORDABILITY FOR EFFECTIVENESS

We create formulas that not only respect centuries of tradition but also align with contemporary standards for optimal skin balance.

FORMULATED FOR ALL

Inclusivity is a top priority for us as compromised skin barriers and aging concerns impact everyone. Our products cater to all skin types, tones, and concerns, ensuring a collection of comprehensive solutions for all.

A COMPASSIONATELY CONSCIOUS APPROACH

Our philosophy entails a conscious approach in our formulas, sourcing, interactions, and social endeavors. We emphasize self-care, recognizing that feeling good is synonymous with looking good.

OUR EVOLUTION

Linda wang

A MESSAGE FROM LINDA

As a child growing up in Taiwan, I struggled terribly with my skin and the many signs of an unhealthy, imbalanced barrier: eczema, rashes, allergy-related symptoms, and more. It was awful! My parents tried everything to help me - even having me drink Cobra Soup (yes, really!) but nothing seemed to work until they took me to a doctor who specialized in Traditional Chinese Medicine (TCM).

The relief came in the form of an ointment made from herbal ingredients common to TCM remedies. Though I was familiar with some of these ingredients and had even taken some orally up to this point, what was unique was the way he applied them to my skin. He instructed me to “wrap the rash with plastic wrap to push the medicine deeper.”

It sounded more than a little crazy to me in the moment, but within a matter of days the rash was gone! I had no idea at the time, but it was my first experience with a sheet mask and ultimately what would come to be Karuna!

Today Karuna has expanded into daily skincare and I've made it my mission is to share the wisdom of these traditional remedies with everyone, so they too can experience the transformative power of balancing their skin from the outside in.

"We could all use a little more compassion in our lives - especially with each other and towards our skin."

- Linda Wang, Founder